Social Media Marketing
BourTech social media marketing service is a strategic offering to manage a hospitality and wellness sector company’s presence on social media platforms like Facebook, Instagram, and TikTok. The ultimate goals are to increase brand visibility, build brand awareness, engage with customers, drive website traffic, and ultimately generate sales or leads.
The service includes creating and publishing content, engaging with the target audience, running paid advertising campaigns, and analysing data to improve strategy.
Features
- Strategy Development: Creating a tailored plan based on a business’s specific goals and target audience.
- Content Creation: Producing engaging content (text, images, videos) that aligns with the brand’s values and story.
- Platform Management: Establishing and maintaining profiles on various social media channels such as Facebook, Instagram, LinkedIn, TikTok, and others.
- Audience Engagement: Interacting with followers through comments, messages, and community management to build relationships.
- Paid Advertising (PPC): Running targeted advertisements to reach a broader audience beyond existing followers. More about our PPC service here
- Performance Tracking & Analytics: Monitoring key metrics and using data to measure campaign effectiveness and inform future strategies.
Benefits
- Increased Visibility: To enhance a brand’s presence and reach a wider audience.
- Targeted Marketing: To connect with specific demographics, interests, and behaviors, ensuring efforts reach the right people.
- Cost-Effectiveness: Often a more affordable and effective alternative to traditional advertising methods.
- Customer Connection: To foster direct communication and build relationships with customers and communities.
- Lead Generation and Sales: To convert social media engagement into tangible business growth.