SMS Marketing
BourTech SMS (Short Message Service) marketing service enables hospitality and wellness businesses to send text messages to customers to promote products, share company updates, send order confirmations, and remind them of events. It is a permission-based strategy where customers must consent to receive messages.
The service manages customer contact lists, creates and sends messages in bulk, tracks performance, and ensure compliance with regulations.
Features
- Opt-In: Customers provide consent to receive messages, often by sending a text to a specific number or signing up on a website.
- Campaign Creation: Crafted messages, which can be promotional, transactional, or informational.
- Sending Messages: Messages sent to an approved customer list.
- Engagement: Customers receive messages instantly and can interact by clicking links, responding to polls, or making purchases.
- Performance Tracking: The service provides analytics to monitor engagement and campaign effectiveness.
Benefits
- High Engagement: SMS messages have a near-universal read rate, with high open rates often exceeding 98%.
- Direct Communication: It offers a personal, direct line of communication with customers.
- Permission-Based: Customers opt-in, indicating they want to hear from your business, which builds trust.
- Accessibility: The service reaches almost everyone, as virtually all mobile phones support SMS.
- Versatility: Businesses can use it for promotions, alerts, reminders, customer surveys, and event notifications.