Pay Per Click (PPC) Advertising

BourTech PPC service provides online advertising management for hospitality and wellness businesses, specifically focusing on “pay-per-click” (PPC) campaigns where the business pays a fee each time a user clicks on their ad.

The service typically includes creating, managing, and optimizing campaigns on platforms like Google Ads, social media, and display networks to drive targeted website traffic and achieve specific business goals, such as generating leads or sales.

Features

  • Campaign Management: The service creates and manages various types of PPC ads, including search ads, social media ads, and display ads, on platforms like Google Ads, Facebook Ads, and others. 
  • Keyword Bidding: Advertisers bid on keywords relevant to their business, and the platform displays their ads when users search for those terms. 
  • Targeting: PPC services use methods to target specific audiences, such as by demographics, interests, or behaviors on social media, or by keywords on search engines.  
  • Ad Creation: The service designs compelling ad copy, images, or videos to attract clicks and conversions. 
  • Performance Tracking: PPC services monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS) to measure campaign success. 
  • Strategy & Optimization: The service develops and refines a bespoke PPC strategy, analyses competitors, and continuously optimizes campaigns for better results and return on investment (ROI). 

Benefits

  • Immediate Results: Unlike organic search engine optimization (SEO), PPC can provide immediate exposure and traffic to a website. 
  • Targeted Audience: It allows for precise targeting of potential customers based on their searches and online behaviour. 
  • Measurable ROI: Services provide detailed reporting and metrics to track performance, making it easier to demonstrate a return on investment. 
  • Increased Visibility: PPC campaigns help businesses appear at the top of search engine results pages (SERPs) and other online placements, increasing brand exposure
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