Brand Style Guide
A brand style guide is a comprehensive set of standards that defines a brand’s visual and written identity, serving as a rulebook for its consistent use across all platforms and marketing materials. It typically includes specific instructions on logo usage, colour palette, typography, imagery, and the brand’s voice and tone, ensuring a cohesive and recognizable brand experience for the audience and simplifying content creation for internal teams.
What a brand style guide includes:
- Logo guidelines: How to correctly use the logo, including variations, placement, and prohibited uses.
- Colour palette: The specific brand colours and their usage, including hex codes and applications.
- Typography: Guidelines on fonts, font sizes, and how to apply typography across different brand materials.
- Imagery: The style and rules for using photography, illustrations, and other visual assets.
- Brand voice and tone: Instructions on the brand’s personality and how it should communicate through written content.
- Messaging framework: Guidance on core brand messages, mission, vision, and values.
Why a brand style guide is important:
- Consistency: Ensures a unified brand look and feel across all touchpoints, from websites to product packaging.
- Brand recognition and trust: Builds a strong, recognizable identity that fosters trust and loyalty with consumers.
- Clear instructions: Provides clear and actionable standards for employees and external partners involved in brand creation.
- Efficiency: Saves time and resources by providing an authoritative reference point, preventing confusion and repeated questions.
Price:
Starts at £60. Depends on the size and complexity of the business.
Example Brand Style Guide
