Search Engine Optimisation (SEO)
BourTech SEO service provides strategies and actions to improve a hospitality and wellness sector website’s visibility in organic search engine results. The primary goal is to increase a website’s ranking on search engines like Google and Bing, driving more unpaid, or organic, traffic to the site.
The service involves optimizing on-page content, technical aspects of the website, and off-page factors like backlinks to attract potential customers searching for relevant products or services. BourTech works within the Google Search Essentials principles.
Features
- Keyword Research: Identifying the terms and phrases your target audience uses in their search queries.
- Content Creation & Optimization: Developing valuable, relevant content and optimizing existing pages to rank higher.
- Backlink Building: Earning high-quality links from other authoritative websites to signal to search engines that your site is a credible source.
- Website Audits: Regularly reviewing a website’s performance to identify issues and opportunities for improvement.
- Competitor Analysis: Monitoring competitors’ strategies and rankings to find ways to gain a competitive advantage.
Benefits
- Increased Visibility: To ensure a website is easily found by potential customers when they search for relevant products or services.
- More Organic Traffic: To attract more visitors who come directly from unpaid search results, a crucial source of web traffic.
- Higher Rankings: To achieve top positions on search engine results pages (SERPs), increasing the likelihood of clicks.
- Improved Brand Authority: To establish the website and its owner as an authoritative voice in their industry, building trust.
- Increased Revenue: By attracting more qualified leads and customers, ultimately contributing to increased sales.